Motion Industries
75 years is a long time to stay in Motion
Motion was turning 75. The challenge was celebrating where they’d been without making the campaign feel like it was staring in a rearview mirror.
THE CHALLENGE
Turning 75 is a pretty big deal. Motion wanted to celebrate its history without spending the year staring in the rearview mirror.
After talking with people across the company, one thing became pretty obvious. The real story was the people who had kept Motion moving for all those years.
THE IDEA
We built the campaign around “What Makes Us Whole is What Makes Us Motion,” highlighting employees, their expertise and the things that make them interesting well beyond their job titles.
The idea eventually made its way across posters, trade shows, digital, email, corporate communications and plenty of other places.
Concept Development, Creative Direction, Copywriting
Trade Show
75 Years of Motion Timeline Tunnel
Hi, I’m Marc.
I believe one of the best ways to find a good idea is to get all the bad ones out first.
Write down all the terrible and ridiculous ones. Even the ones that make you laugh, but cause others to question your sanity. Eventually, they get out of the way and make room for something worth keeping.
In seventh grade, the police knocked on my door because I was throwing eggs off my roof. So yeah, I've been getting bad ideas out of my system for a very long time now.