THE IDEA

Have you looked at somebody at another table and wonder “What's Their Story?” That became the center of this campaign for The Drake Hotel.

Instead of selling ballrooms, meeting spaces and a great Magnificent Mile address, the campaign invited people to imagine the stories that might happen there.

A bride had “broken many hearts to get here.”

Two friends had “two days to complete their mission.”

An office underdog was about to have his moment.

The campaign ran in Chicago newspapers and magazines throughout the Midwest, turning hotel features into something considerably more personal.

Concept Development, Creative Direction, Copywriting